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play shoes... perfect for all times

barefoot-friendly, eco-conscious, slip-on play shoes ready for any adventure

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25% off selected products

25% off play shoes in aqua play shoes in aqua
play shoes in aqua £20.00 £15.00
25% off play shoes in coral play shoes in coral
play shoes in coral £20.00 £15.00
25% off aqua/water shoes in aqua green aqua/water shoes in aqua green
aqua/water shoes in aqua green £25.00 £18.75
25% off sports sandal in sea green/aqua sports sandal in sea green/aqua
sports sandal in sea green/aqua £28.50 £21.37
25% off play shoes in sand play shoes in sand
play shoes in sand £20.00 £15.00
25% off sports sandal in surf/blue sports sandal in surf/blue
sports sandal in surf/blue £28.50 £21.37
25% off play shoes in surf play shoes in surf
play shoes in surf £20.00 £15.00
25% off toggle aqua/water shoes in blue toggle aqua/water shoes in blue
toggle aqua/water shoes in blue £25.00 £18.75
25% off toggle aqua/water shoes in aqua toggle aqua/water shoes in aqua
toggle aqua/water shoes in aqua £25.00 £18.75
25% off one piece swimsuit in aqua one piece swimsuit in aqua
one piece swimsuit in aqua £28.50 £21.37
25% off ruffle swim set in pink ruffle swim set in pink
ruffle swim set in pink £30.00 £22.50
25% off long sleeve swim set in aqua long sleeve swim set in aqua
long sleeve swim set in aqua £32.50 £24.37
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approved by mrs hinch

watch mrs hinch's review of our "amazing" socks-in-a-shell play shoes

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approved by parents

"so easy to get on"

Amazing, especially when my two want to go off on adventures! The shoes really are a holiday essential, so easy to get on (which when you have to do everything twice it really helps 😂).

@harriot_and_thejonestwins
"being able to wash them is a massive bonus"

We love these play shoes! My little guy gets into everything and is always mucky, so being able to wash the shoes is a massive bonus - and they dry really fast!

@mamafluffbum
"we LOVE them!"

Our little girl gave the water shoes a run for their money, and they more than lived up to the challenge! They allowed her to paddle confidently with grip on the soles, and looked so cool too!

@mimi_model_nens
"barefoot friendly"

I only buy barefoot friendly shoes for my toddler - the flexible thin sole and wider than normal width, means her foot can expand, flex and grow without being constricted.

@peanuts_adventures_andme
"all children should have a pair!"

My son has been wearing his play shoes for nursery and he has been complimented on them every time we’ve been out. His key worker said all children should have a pair!

@rachylou7
"I can't rave about them enough"

Seriously, I can’t rave about them enough really. My stories and photos have my daughter in them probably 75% of the time! They're just ideal for every day use.

@ayorkshiremama
"very easy to put on and off"

Kaya loved them in the garden. He was so comfy and they were very easy for him to put on and off with very little help. I think it will help him learn how to put his shoes on and off by himself too.

@funlife_with_kaya
"perfect!"

Our beach trip was a great test for these all-rounders! Susie was able to get her feet wet in the sea without bother and without sharp stones hurting her feet. Perfect.

@anna_and_susie
"would 100% recommend"

They’re durable and washed in the machine amazingly. Literally the handiest things to have round the house for him to throw on for any task. Would 100% recommend!!

@liv_a_liddle

our top picks for summer

25% off play shoes in aqua play shoes in aqua
play shoes in aqua £20.00 £15.00
aqua/water shoes in blue with turtle shell print aqua/water shoes in blue with turtle shell print
aqua/water shoes in blue with turtle shell print £25.00
sports sandal in raspberry/pink sports sandal in raspberry/pink
sports sandal in raspberry/pink £28.50
25% off one piece swimsuit in aqua one piece swimsuit in aqua
one piece swimsuit in aqua £28.50 £21.37

our mission

protect little feet while cleaning up the oceans

eco-conscious kids footwear and swimwear made from post-consumer plastics

read the turtl story

our play shoe socks are made from Repreve® yarn, recycled from plastic bottles

The plastic bottles most at risk from entering our oceans are sourced and spun into the yarn that creates our play shoes.

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our eco-conscious insoles are made from BLOOM , a harvested algae biomass

BLOOM can be harmful to wildlife, so by removing it from the environment we manage to return 13 litres of clean water and 7 cubic metres of clean air back to the habitats.

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latest news

Save water; save the turtles
Save water; save the turtles

We're using nearly twice as much water as we were 60 years ago. Saving water is about living more sustainably...

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Turtl-y awesome facts about Turtles!
Turtl-y awesome facts about Turtles!

Green sea turtles are not like their ocean dwelling turtle cousins, as they only really eat seagrasses and algae, making...

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Barefoot Benefits
Barefoot Benefits

Allowing young children to go barefoot provides a wealth of benefits. Podiatrists and academics suggest walking barefoot improves posture, foot...

read the full article