the turtl story

welcome to turtl

turtl began with a family holiday to Turkey, where my wife, our 12-month-old daughter, Mila, and I visited Turtle Beach in Dalyan. The rescue center there left us shocked. We witnessed numerous loggerhead and green turtles being treated for injuries caused by fishing hooks, nets, and plastic ingestion.


It was a profound moment that inspired me to leverage my experience in the footwear industry and create a brand dedicated to fighting against ocean pollution caused by plastics, while also supporting charities committed to protecting sea turtles.

With this determination, I embarked on a quest to source exceptional materials for our products. We reached out to remarkable suppliers who are market leaders in transforming waste materials into high-quality, functional textiles and rubbers. These materials became the foundation of our products. During our search, we came across BLOOM and their revolutionary algae foam, an innovative material for our removable insoles and outsole, that aligns perfectly with our vision.

our pledge

However, we knew that creating a planet-friendly product wasn't enough. We expanded our eco-conscious mindset to every aspect of our brand. From our packaging to our office processes and even in our everyday lives, we strive to make a positive impact. As part of our commitment, we pledge to donate a percentage of our profits to like-minded charities and organisations that share our mission to clean our oceans and save marine life.

At turtl, we are driven by a passion to make a difference. By choosing our products, you are not only investing in high-quality, innovative footwear and swimwear, but also actively contributing to the preservation of our precious oceans and the majestic creatures that inhabit them.

Join us on this journey to save our oceans, one step at a time.

Jonny, Founder